Maintaining Company Culture As You Grow: 6 Ways To Do It Right
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Today’s Insight: Scaling a company doesn’t have to mean losing the culture that made it great. By being intentional about hiring, communication, and engagement, leaders can sustain a strong culture that drives long-term success.
SummarY
Company culture plays a critical role in employee engagement, retention, and overall business success. However, as organizations grow, maintaining that culture becomes more complex. Key strategies include:
Hiring for Cultural Fit – Prioritize candidates who align with core values.
Establishing Core Values & Rituals – Reinforce culture through documented values and team traditions.
Building a Coaching Culture – Shift from management to mentorship to empower employees.
Providing Engagement Tools – Ensure employees feel connected and valued.
Maintaining Transparency – Keep employees informed about company goals and decisions.
Conducting Culture Audits – Regularly assess employee sentiment and areas for improvement.
Do, Decide, Delegate, Delete:
Do:
Implement structured onboarding that reinforces company culture.
Encourage leadership to model cultural values.
Decide:
Determine the best tools and platforms for employee engagement (e.g., Slack, company retreats, mentoring programs).
Define key cultural priorities for the next stage of growth.
Delegate:
Assign HR or leadership teams to conduct regular employee feedback surveys.
Have senior employees mentor new hires to reinforce culture.
Delete:
Remove outdated processes that no longer align with company values.
Eliminate unnecessary meetings that don’t add value to team cohesion.
5 W’s & A How Checklist
Who: HR leaders, executives, team managers.
What: Strategies to preserve company culture during growth.
Why: Strong culture improves engagement, retention, and long-term success.
When: Start immediately, with quarterly reviews.
Where: Across all company locations and virtual teams.
How: Implement hiring practices, coaching, transparency, and regular audits.
Actionable Steps:
Refine Hiring Practices:
Develop interview questions that assess cultural fit.
Introduce a “culture panel” as part of the interview process.
Establish Core Values & Rituals:
Document company values and incorporate them into performance reviews.
Implement rituals such as weekly check-ins, employee shoutouts, or team-building activities.
Enhance Leadership Coaching:
Train managers to mentor rather than micromanage.
Encourage open feedback loops between employees and leadership.
Use Data to Measure Engagement:
Track employee satisfaction through pulse surveys.
Monitor retention rates and identify trends in cultural alignment.
Metrics and Measurement:
KPIs/MBOs/OKRs/KRs:
Employee Retention Rate
Employee Engagement Score
New Hire 90-Day Satisfaction Rate
Key Risk Indicators:
High voluntary turnover
Declining participation in team activities
Lower employee Net Promoter Score (eNPS)
Targets & Goals:
Maintain a retention rate above 85%.
Achieve 75%+ engagement in culture-related initiatives.
Want to build a thriving culture as your company scales? Start by implementing these strategies and measuring their impact. Download our Hiring for Impact Guide free from our Resource Library to get your copy!
THIS WEBSITE USES AFFILIATE LINKS WHICH MAY EARN A COMMISSION FOR PURCHASES AT NO ADDITIONAL COST TO YOU.Additional Resources for Further Learning:
Podcast: Scaling Culture – Expert discussions on maintaining culture at scale.
Book: The Culture Code by Daniel Coyle – Deep dive into what makes high-performing cultures thrive.
Tool: CultureAmp – A platform for measuring and improving employee engagement.
By prioritizing and nurturing your company culture, you’ll create a workplace where employees thrive, engagement flourishes, and long-term success becomes inevitable.
Lauren Carter, founder of Lauren Ashley Consulting, drives business transformation through strategic and operational excellence. She has partnered with high-growth firms, elite athletes, and global organizations to enhance growth, performance, and profitability. LAC’s clients and the organizations we have worked with or alongside include the Sodexo, USPS, NerdWallet, NBA, NFL, United Nations, World Economic Forum, IMF, HubSpot, Zipcar, IronMan, Chegg, and more.
Explore our services: laconsulting.co/services | Follow LAC Founder, Lauren Carter, on LinkedIn for insights on leadership and strategy.
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